TV channel 1+1 is the sure leader of television viewing according to the results of August
The flagship TV channel of the 1+1 media group — 1+1 — demonstrates high ratings and maintains a confident lead based on the results of August. Thus, in August, 1+1 leads the TOP of national channels with an average share of 9.7% in the audience 18-54 (50 thousand+), surpassing the closest competitor by almost one and a half points of share. This is the best 1+1 results since the beginning of 2021.
Positive dynamics are also observed in the increase of the share of 1+1, which has become larger by 12% compared to last month. This is the best result among all TV channels.
"The autumn television season has started, and this is always the hottest time of the year. We have prepared a large number of premieres and applied new approaches in creating programs. As we can see, the audience already feels and appreciates it, which cannot help but please. Further - even more, so I am sincerely grateful to the 1+1 media television team for their extraordinary efforts and a fine sense of the market, " commented Maksym Kryvytskyi , general producer of the 1+1 TV channel, head of the television business and member of the board of 1+1 media, on the success.
In general, the 1+1 media group consisting of TV channels 1+1, 2+2, TET, PLUSPLUS, UNIAN, Paramount Comedy and Bigudi showed the highest results since the beginning of the year. The share of the group was 18.8% in the audience 18-54 (50 thousand+). "Plyus" is the only media group that increased its indicators this month - by 9% in total. So, 1+1 grew by 12%, 2+2 — by 8%, and TET — by 13% of the share.
The share of the key products of the 1+1 TV channel increased significantly. Thus, the average share of the main issue of TSN at 19:30 for August increased by 6% and amounted to 13.1% in the audience 18-54 (50 thousand+).
The share of the country's most popular morning show "Breakfast with 1+1" in August increased by 18% compared to July and amounted to 17.5% in the audience 18-54 (50 thousand+).
Ukraine's first infotainment show "Your Day" grew by 56% compared to last month, collecting a total monthly share of 9.4%.
The "Life of Famous People" program in August collected 12.9% of the share, which is 35% more than in July.
In addition, the best program of the month on 1+1 was the premiere issue of "Evening Quarter" on 1+1 from August 23, the share of which was 16.5%, the rating was 3.7%
Traditionally, on August 24, the Independence Day of Ukraine, TV viewers met with the flagship channel of the 1+1 media group — 1+1. Yes, the share of 1+1 TV viewing on this day was 13.6 % for the audience 18-54 (50 thousand+) — this is almost 5 percentage points more than the nearest competitor. Thus, 1+1 became the leader of the day among all TV channels in the country and updated its own TV viewing record for 2021.
The television premiere of the film "Pulse" by Serhiy Chebotarenko - a sports drama about the five-time medalist of the Paralympic Games Oksana Boturchuk on August 29 - received a share of 10.6% and a rating of 2.9%.
The premiere of "My Beloved Strashko" on 1+1 on August 30 was also an important start of August. During the two days of the show, the total share of the project was 10.5% in the audience 18-54 (50 thousand+).
All data are given by audience 18-54 (50 thousand+)
06:00-26:00, Data for September 1, Overnight 2TSV
TV audience research data belong to ITK; the operator of the panel is Nielsen.
