NewsNews26 April 2021

TV channel 1+1 became the leader of television viewing at the weekend

The flagship TV channel of the 1+1 media group – 1+1 – shows high TV ratings after the weekend of April 24-25. In particular, on Saturday, April 24, 1+1 became the leader among all nationwide channels of Ukraine with a share of 12.7% in the audience 18-54 (50 thousand+) — this is the best indicator of 1+1 since the beginning of the year.

Such results are due to the high interest of viewers in the projects broadcast on Saturday. Thus, the new issue of "The World Inside Out" with Dmytro Komarov received a rating of 3.2% and a share of 13.8%. The episode, dedicated to the luxurious life in poor Pakistan, became the most popular in this season of the travel show.

The evening edition of TSN with a rating of 4.6% and a share of 17.5% also showed its best results since the beginning of 2021. And the premiere of the new series "Evening Quarter" took place with a rating of 4.6% and a share of 15.7%. Thus, TSN and "Evening Quarter" became the best programs of the week on Ukrainian television.

On Sunday, April 25, the 1+1 TV channel retained the lead in television viewing, gaining a share of 10.8% in the audience 18-54 (50,000+)*. On this day, viewers watched the outcome of the 11th season of the vocal show "Voice of the Country". The final episode of the project collected the best share of the season — 16.5% and a rating of 4.4%, and a total of 4.15 million Ukrainians watched the episode*.

It should be noted that "Voice of the Country", the winner of which was Nadiya Dorofeeva's protégé Serhii Lazanovskyi, achieved high ratings throughout the season. The average rating of all issues by audience 18-54 (50 thousand+) was 4.0%, and the share was 14.3%.

*Data are given by audience 18-54 (50 thousand+)

*Data are given for the commercial day (6:00-26:00)

*Coverage data are given by audience 4+ (all of Ukraine)

*TV audience research data belong to ITC; the operator of the panel is Nielsen. Preliminary data as of April 26, 2021.

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