TV channel 1+1 became the leader in views of the first television week of 2021
Channel 1+1 continues to gain victories and demonstrate high ratings. This time, the TV channel with an average share of 9.6% became the leader in views by commercial audience for the week from January 4 to 10, 2021.
The TV series "Looking for a Woman with a Child" attracted the most attention of viewers, the third series of which became the most rated event of the week according to the commercial audience (5.1% rating, 18.3% share).
Ukrainians also traditionally watched 1+1 news: weekday editions of TSN led by a significant margin among all news both in terms of audience 18-54 (50K+) with a rating of 3.9% and a share of 13.9%, and in 18+ ( rating 5.1%, share 12.6%).
According to the results of the week of January 4-10, 2021, 1+1 media became the only group that managed to increase its share of the commercial audience compared to the previous holiday week: up to 19.0%.
We will remind you that on January 3, 2021, the evening edition of TSN set an annual audience reach record. Yes, 4.62 million Ukrainians* watched the news at 19:30 on "1+1". This is a record result since January last year.
The final episode of TSN on December 31 was watched by 4.3 million TV viewers*. The rating of the program was 4.2%, the share was 13.5% in the audience 18-54 (cities of 50,000+). The release became the leader of the slot.
The President's New Year's greeting was best viewed among all TV channels on "1+1", the appeal became the best program on December 31 in the audience of 18-54 (cities of 50,000+). The rating was 10.9%, share – 23.7%, reach – 3.6 million viewers*.
All data are given for the financial day 6:00-26:00
*reach by audience 4+ (Ukraine)