TV channel PLUSPLUS presented an updated site
Children's animated television channel PLUSPLUS presented an updated site based on the results of user tests with children. The development was carried out by the 1+1 Digital team, which built a redesign with a focus on visual content.
The new site is responsive and allows you to view content on any device. From now on, visual information prevails in the redesign. The main page presents the characters of favorite cartoons, by clicking on them, the child goes to a separate page of the cartoon for further viewing, and also gets the opportunity to participate in an interesting flash game. For the most curious, a description of the cartoon is added at the end. Text blocks are integrated into hovers (various effects in web design). Separately for parents, a block with navigation is provided on the page of each cartoon, which will remind them of the time when it is necessary to turn on the TV.
"Offering our viewers a varied and interesting program, we update the content network of PLUSPLUS TV channel every season, filling it with high-quality international and our own animation products. At the same time, our team makes sure that this content is just as convenient and accessible to watch both on TV and online. Updating the site will be able to ensure the implementation of this task as much as possible. I believe that it will be appreciated by children, as our main users, and parents," emphasized Ivanna Naida, general producer of PLUSPLUS TV channel .
The site includes such sections as: cartoons, TV program, games, piggy bank and online. The "Cartoons" section allows you to view all information about animated products broadcast on the PLUSPLUS TV channel, and the "TV program" section shows their current showing schedule. In the "Play" section, thematic games, which will be replenished by the rights holders of the cartoons, are collected. The site also has a "Treasury" section , the main task of which is to provide the user with the opportunity to purchase branded products of the TV channel. Among them are designer books "My creative encyclopedia" and sets for experiments "The world is waiting to be discovered" . With the help of the "Online" section, everyone will be able to view the content of the channel on the 1+1 video platform , which will simultaneously broadcast what is shown on television. In addition, the transition to 1+1 video will provide access to the content library, which includes full releases of cartoons.
"The work on updating the PLUSPLUS website turned out to be an interesting case for our team. Given the specifics of the animation and design of each product, we could not create the same page for all cartoons. Since children directly use the Internet mostly with the help of gadgets, the adaptability of the updated site and its display on any devices became a key task for us. Adding to this the results of work with user tests, we have developed a site that will provide the viewer with convenient access to the content of the PLUSPLUS site and, most importantly, will cause a desire to interact with it," said Anna Tkachenko, digital director of 1+1 media.
