TV channel PLUSPLUS turns 7 years old: results of work
During this time, the channel has become a strong and recognizable brand with popular products of its own production "The world is waiting to be discovered", "This is ours and this is yours", "A fairy tale with dad", "Useful tips", the best offer from world animation in Disney, Hasbro, Nickelodeon, as well as educational and educational programs. About 30 of the world's best animated premieres are broadcast annually on the channel.
Today, the products of the channel's own production are recommended by the Ministry of Education and Science of Ukraine for viewing in classes and are included in the textbooks for students of the 1st and 2nd grades "I explore the world".
"Broadcasting for 7 years, every day, is a great responsibility for us. During this time, we have grown into a leader among children's channels, which, at the same time, not only entertains the viewer, but also develops them thanks to the products of our own production PLUS. There are a lot of plans ahead, because we aim to create high-quality in-house production, content to change children's perception of themselves and the world," emphasized Ivanna Naida, general producer of niche channels 1+1 media.
Also, the channel is actively expanding the portfolio of licensed products, which today is represented in various product categories. A 3D book, coloring pages, a series of books, soft toys-pillows with PLUS PLUS characters, notebooks, and a wooden constructor were created based on cartoons. In addition, recently the channel together with the partner "Ranok-creative" released unique sets "The world is waiting to be discovered" for experiments and experiments with an exciting game in augmented reality, as well as a series of construction books "My creative encyclopedia".
The channel's portfolio of achievements includes four national awards "Teletriumf", silver EFFIE AWARDS UKRAINE , award named after Lesya Ukrainka from the Cabinet of Ministers of Ukraine for the self-produced animated series "This is ours and this is yours", two records in the Book of Records of Ukraine, The Very Best Of award for the channel's identity and five awards for the cartoon "The World is Waiting for Discovery", two Big Data Awards as the leader among children's TV channels.
In 2019, PLUYSPLUS maintains leadership in the 4-14 audience. On average, more than 2,146,000 viewers interact with the channel every day. Among them are 770,000 viewers between the ages of 4 and 14, who watch the channel for an average of 1 hour and 48 minutes a day.
