NewsNews31 January 2018

Triolan adds four paid 1+1 media distribution channels to the packages

One of the largest providers of Ukraine, "Triolan", expands the number of thematic channels in its offer for the viewer, including four paid channels of domestic production with premium content from the distribution portfolio of 1+1 media. From February, all packages of the provider will be replenished with the humor and entertainment channel "Kvartal TV", the channel "BOLT" aimed at a male audience, the film-series channel for the whole family "STAR FAMILY", the movie channel "STAR CINEMA" and will be available in all cities of presence company "Triolan".

"As a result of industrial initiatives in the market, since 2018, providers were forced to raise the amount of monthly subscription fees for their customers. It is fundamentally important for us that the price increase is justified by the list of TV services that are provided and the content that our subscriber gets access to," says Maksym Kravchuk, head of the Triolan television department.

"Demand for Ukrainian premium content is growing, so today the viewer will be able to satisfy it thanks to access to domestic paid premium channels. This strengthening of the TV package by the provider is an important step in the direction of increasing the range of quality products for its subscribers and the development of Ukrainian pay television as a whole. Together with the providers, we are trying to break the stereotype that Ukrainian niche thematic channels cannot be popular and in demand," comments Andrii Malchevskyi, director of the distribution and development department of the 1+1 media broadcast network.

The expansion of the package will also affect the support of producers of national video content, the result of whose work, moreover, today performs an important social function, becoming an alternative to Russian and foreign products.

"Kvartal TV" is the most humorous channel in Ukraine with sharp political satire, topical jokes and a variety of formats.

"BOLT" is a satellite channel with domestically produced content aimed at a male audience.

"STAR FAMILY" is a multi-thematic movie channel in which the content is created taking into account the interests of the whole family.

"STAR CINEMA" is a 24-hour channel of films and series of the premium segment, the content of which consists of constantly updated content of the domestic producer Star Media.

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