On St. Nicholas Day, 1+1 media relaunches the Zdiysny Mriyu project and does good deeds for children in need of support
The initiative has been implemented in the company since 2016, but due to Russia's great war against Ukraine, it has taken on a different meaning.
On 6 December, St Nicholas Day, 1+1 media is re-launching the Make a Dream Come True charity project, aiming to tell about children who are bringing our victory closer and help kids whose right to childhood has been taken away by the full-scale war.
"Previously, as part of the project, we made hundreds of dreams come true for young hospital patients and taught them to dream in an intangible way during thematic lessons. However, now, after analysing a large number of surveys of children, all of them dream of Ukraine's victory and the return of their loved ones from the frontline. Therefore, through a series of activities, we will restore the right to childhood to all children affected by the war, tell about the little heroes of our time who raise money for the Security and Defence Forces, and through these stories draw the attention of the international community to the events in Ukraine," commented Olga Zakharova, Strategic Marketing Director at 1+1 media.
The project's celebrity mentors will be: Timur Miroshnychenko, host of 1+1 Ukraine TV channel, host of the morning project "Breakfast with 1+1" Nelya Shovkoplias, host of the project "Closer to the Stars" on TET TV channel, influencer Nikita Dobrynin, host of 1+1 Marathon and TSN Natalia Ostrovska. The Zdiysny Mriyu team will also involve a number of psychologists and leading teachers. In particular, the team will cooperate with the Osvitoria NGO, Kyivstar TV and other partners. 1+1 media will additionally report on all key activities on its resources.
In addition, today, on 6 December, star presenters Timur Miroshnichenko and Nikita Dobrynin will visit various educational centres of the Superheroes School to personally congratulate the children and present them with gift boxes from the Olena Zelenska Foundation and presents from the PLUSPLUS TV channel. Also, all the funds received from advertisers on this day during the prime time, in the first advertising block from 19:00 to 20:00, will be used to support the superhero children who study at these hospital schools.
