UNIAN TV is changing the program grid

Among the key programs of UNIAN TV: TSN news (with a shifted release time), a journalistic line of investigations, releases of rated and popular projects of the video library of the 1+1 media group, and broadcasts of football matches of the Ukrainian Premier League and the Europa League. The channel is also preparing an experiment for its viewers: very soon, the program grid will be supplemented with a culinary project aimed at a male audience, with a popular TV presenter.

"The peculiarity of documentary journalism is the expensive production and the limited possibility of showing it. With a powerful and diverse library, our channel makes such content even more accessible. However, despite the fact that the UNIAN TV channel has been strategically targeting the use of the group's existing content for quite a long time, we decided to approach the issue of such a broadcast based on the preferences of the audience. We are satisfied with the results, which is confirmed by the increase in the channel's audience share. According to the results of the first half of 2019, the average daily viewing time exceeded the corresponding indicator of a number of well-known informational TV channels," emphasized Ivanna Naida, general producer of niche channels of the 1+1 media group.

We remind you that UNIAN TV is a niche channel of the 1+1 media group, which is mainly aimed at a male audience. Viewing is also possible online, through the VOD platform 1+1 video.