NewsNews13 July 2021

The second season of the internship program for older candidates has started at 1+1 media

We will remind you that #zabutyprovik is a large-scale social campaign to combat ageism towards older people, initiated by 1+1 media in May 2019. The basis for its launch was research that shows that stereotypes have taken root in Ukraine, as if people of mature age cannot be creative, master new professions or start learning something new. They have lost faith in themselves, feel useless to society and do not undertake the implementation of their own ideas. The goal of the project is to destroy these myths and inspire Ukrainians to move forward.

*People of an elegant age - this is the term that the 1+1 media group recommends using in communications, including when doing it at the state level.

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