NewsNews11 September 2019

1+1 media opens a photo exhibition #zabutyprovik

On September 18, the official opening of the 1+1 media photo exhibition as part of the #zabutyprovik project will be held at BUKHA Art Space (Kyiv River Station). Victoria Kvitka, a well-known Kyiv photographer, worked on the photos. The exhibition will be open to everyone from September 19 to 27, from 11:00 a.m. to 9:00 p.m.

The art space will feature photos of 29 heroes who became participants in the cycle of motivating stories. Among them are People's Artists of Ukraine Volodymyr Goryansky, Ostap Stupka, Anatoliy Hnatyuk, Alla Kudlay, Pavlo and Marina Zibrovy, Oleg Skrypka, leader of the Vopli Vidoplyasova band, TSN correspondents Kostyantyn Hrubych and Andriy Tsaplienko, creative producer 1+1 Anatoliy Yerema, brand voice of niche channels 1 +1 media Yuriy Kovalenko, actress and model Natalya Kara and others.

The purpose of the photo exhibition is to show different audiences that it is possible even after reaching a certain age to remain successful, goal-oriented and destroy social stereotypes. Also, don't be afraid to change your field of activity and be ready to turn your life around 360°.

"We, as a company with a developed value system and #1 employer in the media market, which can "talk" to millions, decided to take a vector to combat ageism and, in particular, labor discrimination. It is not enough to just talk about the problem, so we gather around us a company of like-minded people who are ready to act decisively and eradicate the problem of age discrimination, starting with us. The photo exhibition # zabutyprovik is one of the elements of the campaign, with the help of which we show that being at an elegant age is not scary, but even very beautiful, " comments Svitlana Paveletska , director of marketing communications at 1+1 media .

In addition to photographs of the heroes, visitors to the exhibition can enjoy educational lectures, excursions and interactive activities.

The location is at the address: Poshtova ploshcha, 3. Admission is free, for detailed information on educational events within the framework of the exhibition, follow the Facebook page of the project: , https://www.

We remind you that on May 21, the 1+1 media group of companies presented the social project "People of Ideas+. #forgetage". The goal of the campaign is to destroy stereotypes that people of a respectable age are not capable of starting their own business, mastering new skills and generating powerful ideas. In addition to the internship program, the project publishes a cycle of motivational stories and photo reports, realized in collaboration with the famous Kyiv photographer Victoria Kvitka. He introduces Ukrainians to real People of Ideas+, who have a powerful history and prove by their own example that age is not an obstacle on the way to achieving goals, and the year of birth does not play any role in the process of achieving success. 17 stories have already been published on the campaign website , including interviews with People's Artists of Ukraine Volodymyr Horyanskyi, Ostap Stupka, Alla Kudlai, Anatoly Hnatyuk, musician and leader of the VV band Oleg Skrypka, actress and model Natalie Kara, Consul General of Ukraine in Frankfurt - Maini Alla Poleva, singer Volodymyr Dorosh, creative producer of 1+1 Anatoly Yerema, special correspondent of "TSN. Week" by Kostyantyn Hrubych and others.

In August, the internship program # zabutyprovik was launched, within which 14 interns in 8 different areas learn new professions and join the corporate life of the company.

The prerequisite for launching the project was a survey conducted by the research agency Info Sapiens on behalf of the media holding. His results testify to the existence of an established stereotype that the flowering of creative thinking occurs before the age of 40. Almost two-thirds of respondents believe that there is such an age when it is too late to change professions, master a new specialty or start a new project or business, on average it is 50-56 years old. The most conservative was the older audience - almost 70% of respondents over the age of 50 believe that after a certain age it is too late to start new projects (in the broadest sense). You can get acquainted with the results of the study at this link.

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