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1+1 media released the first professional orientation comic in Ukraine
His characters travel through the studios and office of the media group, meeting presenters and top managers, and get to know representatives of various professions.
The comic "Journey to the TV Through the Looking Glass" was created to have a positive impact on the career planning of youth in Ukraine.
According to statistical data*, 68% of Ukrainians do not work by profession. The low level of development of vocational planning in Ukraine leads to unemployment among young people and the mismatch of the work performed with the real qualifications of a person. Most schoolchildren do not know about the huge number of professions that exist in their country. The comic will popularize a conscious approach to choosing a future profession.
According to the plot, the school class comes on a tour of the studios and office. The main characters accidentally get lost between studios and offices and, looking for their classmates, they meet Alla Mazur, the host of TSN.Tizhden, the host of the morning show "Breakfast with 1+1" Ruslan Senichkin, the host of the "Voice of the Country" show Yury Gorbunov and the general director of "1+1 media Oleksandr Tkachenko. Children witness the shooting of live broadcasts and recordings, and also watch how a large team works for a common result.
"As part of the educational program, schools do not provide basic knowledge about most professions, in particular about work in the media sphere. Therefore, schoolchildren, when deciding on future activities, have a limited idea of the breadth of possibilities. In the comic, we wanted to introduce teenagers to various professions and debunk the myth that you can get on television only with work experience or useful acquaintances," says Maryna Hrytsenko, head of the corporate social responsibility group at 1+1 media.
Futurists claim that in 10 years many of today's professions will be irrelevant. That is why at the presentation of the comic on April 23 in the Kyiv Palace of Children and Youth, representatives of media circles together with mentors from the Higher School of Media & Production during a creative interactive session tried to predict how professions in the media sphere will transform in 2030 and what skills need to be developed already today.
Schoolchildren emphasized the importance of knowing many languages and advanced IT technologies, the ability to manage work.
"For many schoolchildren, the practice of excursions to production to get to know professions has already become common. But this is the exclusive case when it is not children who go to television, but television production goes to children. This is not only career guidance, but also the development of critical and systematic thinking and the ability to consciously prepare for one's future," says the head of the press service of the Kyiv Palace of Children and Youth, Myroslava Zabrodska.
For more than 25 years, children and youth have been taught media professions at the Kyiv Palace. Many generations of televangelists came out of the walls of the non-school state institution. These are journalists, TV presenters, operators, directors, producers. Among them are many professionals who decided on their future profession even in childhood.