"1+1" presented an updated design of the channel for the 25th anniversary
On the Independence Day of Ukraine, August 24, the "1+1" channel carried out a global redesign and presented viewers with an updated visual design of the broadcast graphics. The redesign became part of the campaign for the 25th anniversary, which "1+1" is celebrating this year.
Video: h ttps://youtu.be/y2d1bomehEc
The marketing team "1+1" worked on the project under the leadership of Natalia Vovk .
"The updated design was a unique gift to all viewers for the channel's 25th anniversary. The new visual design has become not only more dynamic and modern, but also more understandable and convenient for the viewer. We made a bright visual series to guide the viewer through the huge amount of diverse content that is presented on "1+1" - it is news, information and entertainment projects, big shows, series, reality, feature films and special projects, " says the marketing director "1+1" Natalia Vovk.
The main goal of updating the visual design was to show the variety of content on "1+1" and to introduce the viewer to all the programs and projects of the channel. As the main concept of the redesign, the team chose "seamlessness" and "multi-layeredness" of content : the viewer constantly moves through different products and genres on the air. And also meets the main characters and faces of all favorite programs - Alla Mazur, Natalia Moseichuk, Lidia Taran, Ruslan Senichkin, Lyudmila Barbir, Neleya Shovkoplias, Yehor Gordeev, Dmytro Komarov, Kateryna Osadcha, Yevhen Koshov and others.
The main feature of the new visual design of the ether is the dynamic backgrounds of letters that are automatically generated from the name of the product. And the element of the "plus" logo now acts as a navigator-guide on the air, helping to see all the necessary information about the current program or the announcement of the next one.
Video: h ttps://www.instagram.com/p/CEUQtO7HAdl/?igshid=a3kzq755eh28
Project team: marketing of the "1+1" channel under the leadership of Natalia Vovk; creative director — Elina Gameyeva; head of the department of brands and partnerships — Hanna Lavrynenko; the head of the production coordination group — Yuliya Kuzmenko; head of the design department — Mykola Altukhov; Project art director — Artur Gureikov; concept designer — Natalia Pisna; design director — Andrii Kratyk; senior coordinator of the design department — Kateryna Keith; sound design — Andriy Barba and Serhiy Mogilevskyi; Mykhailo Pihota is the head of off-air graphics.
We will remind that specially for the anniversary "1+1 Production" is working on the film "1+1. 25 years", in which the audience will be shown how the country and the TV channel "1+1" have changed during this time, and will also be reminded of their favorite "plus" TV projects, which started modern Ukrainian television.
