NewsNews4 December 2018

Two 1+1 media projects in the Effie Awards Ukraine 2018 final

Every year, 1+1 media projects are shortlisted for the most effective Ukrainian award in the field of marketing communications - Effie Awards Ukraine. This time, two projects of the group ‒ "People of Ideas" and "SCHOOL" were selected as finalists , which were immediately included in the 8 categories of the competition.

The "People of Ideas" campaign is the first project in the media sphere of Ukraine with inspiring stories about the company's greatest value - its team, developed in collaboration with Ekonomika+, entered the finals in the "Corporate Reputation" nomination.

The case of the first Ukrainian-language TV series "SCHOOL", which tells about the realities of schoolchildren's lives and their relationships with teachers and parents, and its #SCHOOLmania, realized jointly with the Postmen agency, will compete for the gold award in seven nominations at once: Media & Self promotion, Most effective use of social media marketing, Short Term Effects, Business Challenge/David vs. Goliath, Youth Marketing, Branded content & Branded Utility, Cross Media Storytelling.

"At 1+1 media, we never tire of repeating that an employee is the most important value of every company and business. And therefore, when our vision increasingly begins to be shared at the industry level, I sincerely consider it a sure step towards a great victory. And also, I can't help but rejoice at such a powerful presence of our "SCHOOL" in the final. The case and the team that worked on its creation really did the impossible, showing how effectively and, at the same time, it is cool to work with a youth audience," comments Svitlana Paveletska, director of marketing communications at 1+1 media .

The winners will be announced on December 12 during the EFFIE AWARDS UKRAINE 2018 Ceremony

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