The 1+1 media group summarizes the results of the 2020 autumn season
According to the results of the September-November period, the media holding's channels continue to hold the leading positions in terms of audience 18-54, cities 50 thousand+. Overall, based on the results of the three seasons of 2020, the 1+1 media group demonstrated the greatest resilience to changes caused by the coronavirus among other media groups.
The flagship of the media group — the "1+1" channel — became the leader of views in the autumn season in the financial day (6:00-25:00) with a share of 11.0% in the audience of Women 18-44 (cities of 50,000+). Autumn mornings and evenings this year, viewers also met and saw off with "1+1": the channel took first place in the morning slot on weekdays with a share of 11.5% - and led the evening prime time of the season 19:30-24:00 with a share of 10. 8%.
On weekends, from 7:30 p.m., viewers also most often chose programs of the TV channel "1+1": the total share of watching the channel in the evening prime time was 13.3%. This was primarily due to two successful launches of Big Shows of the autumn season on "1+1": "Masquerade" and "Dancing with the Stars".
The first episode of "Masquerade" garnered a 17.3% share in the commercial audience, and then held the lead in the Saturday evening primetime with a season average share of 15.0%. The favorite show of many Ukrainians "Dancing with the Stars" entered the season with a high share - 19.3% - and continued to lead the Sunday evening prime time with an average share of the season of 17.2%.
Also, this autumn, Ukrainians especially enjoyed TV series: this is confirmed by the success of the TV channel "2+2" , which took this into account and organized a real autumn boom of premieres. The autumn television season on "2+2" became the best in the history of the channel thanks to the successful projects of its own production and the long-awaited premieres of the detective series "Zvonar-2", "Blood Brothers-2", "Bulatov" and Action Detective " Angels". The average share of viewing of the "2+2" channel during the period of the premiere series in the financial day amounted to 4.1% - and this is more than ever.
The "TET" channel started the autumn season with a rapid rise in the share of the channel to 4% within a week of the start and confidently maintains its position in the TOP-10 TV channels. The TV channel demonstrated special success in the first weekend, when the share of the channel increased to 4.5% and became an absolute record among weekends on "TET". The premiere of "Goddess of Shopping. Extreme season", which collected an average share of 4.1%. The third quarter of 2020 was the most successful for the channel since 2015, with an average share of 3.4% in the financial day: this is 13% more than the same period in 2019. At the same time, the share of weekdays was 3.6%, which is 15% more compared to 2019, and the share of weekends increased to 3.0% (+9% compared to the same period in 2019).
The children's television channel "PLYUSPLYUS" is watched not only by the absolute majority of Ukrainian children, but also by their parents: according to the results of the fall season of 2020, "PLYUSPLYUS" confidently holds the position of the best children's channel and undisputed leadership. The channel is among the TOP-10 TV channels in terms of audience 18-54 (cities of 50,000+) with children aged 4-13. It is also the absolute leader in the audience 4-14 (cities of 50,000+). In September and October, the channel's share of the commercial audience exceeded 2.0% six times, the average share of the channel for the period September-October 2020 was 1.5%.
"2020 turned out to be a difficult year for both TV viewers and media groups. And we are extremely pleased that despite the harsh conditions, the corona crisis and the quarantine, we were able not only to end the difficult spring period with dignity, in particular by organizing the high-tech final of the "Voice of the Country", but also did not cancel a single project and prepared a maximum of high-quality products and solutions for the start of the autumn season Moreover, we managed to launch a new entertainment show "Masquerade", which confidently led the Saturday evening prime time. Our viewers appreciated the efforts of the media group, which is confirmed by the viewing results - the autumn results prove it. Of course, we will draw final conclusions based on the results of the whole year, but we can already say that the coordinated work of all 1+1 media teams will allow us to finish the year with the lowest losses among media groups, " says Maksym Kryvytskyi, head of "Television Business", board member 1 +1 media.
*everywhere, except for the data of the TV channel "PLYUSPLYUS", the specified audience is 18-54, cities 50 thousand+
