Case 1+1 media #zabutyprovik appeared on the platform "Action. Business"

Thus, for the third year in a row, the company is implementing a large-scale social campaign #zabutyprovik through its own communication channels, the purpose of which is to destroy stereotypes that people of an elegant age are not capable of starting their own business, mastering new skills and generating powerful ideas. As a responsible employer, Mediaholding implements the "Elegant Internship" program for older candidates, and thanks to expert interviews, TV stories, cycles of motivating stories and photo reports, highlights the problem of ageism and inspires Ukrainians to believe in themselves and their capabilities. Today, 1+1 media once again urges businesses to pay attention to candidates and employees of an elegant age, who are absolutely not inferior to younger colleagues in terms of productivity, idealism or desire to implement new projects.

"We live among different people - everyone has their own views, life stories, fears and dreams. The world's diversity is beautiful and should be embraced. There is no division into "different", there is an understanding that we are different, but equal.

We are tolerant when we respect another person's right to be who they are. We pay attention to her needs, even if they do not coincide with ours. We accept, and do not try to process. We don't look at age, skin color, origin, nationality, because the most important thing is inside," says the first lady Olena Zelenska on tolerance .