The TSN marathon on Election Day and the debate on 1+1 became the most rated TV products
The special issue of TSN, dedicated to the debates at NSC "Olympiyskyi" and the 7-hour marathon "Choice of the Country" were held with record viewing figures and together with the latest issue of the talk show "The Right to Power" topped the TOP of the most rated products of the spring.
On the day of the debate of the candidates for the post of President, April 19, TSN changed the time and format of the program, inviting experts to the studio who analyzed the speeches of Volodymyr Zelenskyi and Petro Poroshenko live. The program became the highest-rated TV product of the day, and also entered the top three most popular TV products of the spring. According to the audience 18-54 (Ukraine) its rating was 8.4%, the share was 25.9%, among viewers 18-54 (50K+) the rating was 8.0%, the share was 25.4%, according to the general audience 18+ (Ukraine) the rating was 9.0%, share – 22.0%. The largest audience watched the debate precisely on the "1+1" channel. The special edition dedicated to the debate was viewed over 1.5 million times on the YouTube channel , and over half a million views on the TSN Facebook page . In addition, the TSN website. ua adapted it for Ukrainians with hearing impairments and broadcast it on the Internet in sign language.
On the day of the second round of the presidential elections, April 21, TSN held a 7-hour marathon "Choice of the country" and presented the results of its own exit poll. The special edition, which started at 7:30 p.m., became the most popular program of the day on Ukrainian television, the program also entered the TOP-3 most rated spring products. According to the audience 18-54 (Ukraine) the issue collected a rating of 7.2% and a share of 21.5%, among the audience 18-54 (50K+) the rating was 7.3%, a share of 21.6%, among the audience 18+ (Ukraine) the rating was 7.6%, a share – 18.2%. The total coverage of all issues of TSN on April 21 amounted to more than 11 million viewers (4+), which significantly exceeds the coverage of competitors on this day. On the Internet on the TSN YouTube channel, in less than half a day, the issue collected almost half a million views, and the broadcast on Facebook - more than half a million.
We will remind you that the 7-hour marathon "Choice of the Country" was conducted simultaneously by five presenters from outdoor studios in the open air: Alla Mazur - on Maidan Nezalezhnosti, Lidia Taran - near the Election Center, Nataliya Moseichuk - on the roof of the capital skyscraper "Gulliver", and Marichka Padalko and Svyatoslav Grynchuk reported the latest news from the candidates' hometowns - Vinnytsia and Kryvyi Rih, respectively. At 20.00, TSN presented the results of its own exit poll, which was conducted by Kantar TNS and Info Sapiens on behalf of the "1+1" channel. According to it, in the second round of the presidential elections of Ukraine, 72.8% voted for Volodymyr Zelenskyi, and 27.2% of respondents voted for Petro Poroshenko.
Indicators are calculated on the basis of previous data. TV audience research data belong to ITC; panel operator – Nielsen; monitoring - Communication Alliance. Data provided by 1+1 TV channel. Indicators are calculated for target audiences: 4+ (Ukraine), 18+ (Ukraine) and 18-54 (Ukraine/50K+). More information on indicators and definitions of target audiences in the glossary of ITC http://tampanel.com.ua/about/glossary/