Results of TV viewing in October: which TV channels became the leaders of TV viewing
Premieres of the month and the most popular products on the Kyivstar TV platform
In October, Ukrainian viewers and users of the Kyivstar TV platform were treated to several high-profile television premieres of entertainment projects. – On October 2, the favorite music TV show of Ukrainians returned to the TV screens – " Voice of the country " . Thus, the premiere episode of the project on TET collected 12.3% of the share.
Also in October, two StarLightMedia projects premiered at once – the first episode of the show " Bachelor " on STB from October 28 received a record share of 21.6%, while the premiere " World of dance " from October 30 on STB collected only 8.4% of the share.
One of the most popular sections on the " Kyivstar TV " platform are series. It is significant that according to the results of October, the most titles are in the series rating are products of the 1+1 media group. Thus, among the TOP-20 there are 12 serials that were commissioned by the group or in co-production: " My favorite Strashko " (3rd place), " Plut " (4th place), " Once upon a time near Poltava " (5th place), " Trump seat " (6th place), " Age difference " (10th place), " Angels " (11th place), " Native " (12th place), " Jack and London " (13th place), " Who will you go with " (15th place), " Mentivski wars-Kharkiv " (16th place), " SydorEnky-SydOrenky " (17th place), " Slavians " (19th place). Among the series produced or broadcast at one time by SLM TV channels, the following products are presented in the rating: " Slav " (2nd place), " Mama " (8th place), " Major and Magic " (14th place) and " Sniffer " (18th place ). 7th step of the TOP - the TV series " Female Doctor " , which was broadcast on the " Ukraine " TV channel .
At the same time, there are only three products among the foreign-made series presented in the TOP-20: the American series "The Walking Dead " topped the TOP, the Argentine TV series " Wild Angel " was on the 9th place , and on the 20th place - the Korean fantasy series " The Story of the Nine-Tailed Fox " .
Data source: Kyivstar TV
About telemetry from Kyivstar TV
Kyivstar TV data reflect the audience's interest in one or another content and are formed based on the viewing of certain TV channels by all subscribers of the platform, that is, they are representative of the entire platform. Such data are valid and reliable by definition, since they cover all subscribers of the OTT platform, and not a small part of them.
Of course, the television panel should display the TV viewing data of the entire population with various types of reception, not only IPTV/OTT, but this is impossible now and until the complete restoration of the television panel. In addition, according to the results of a baseline study conducted in September 2022, IPTV/OTT coverage is 25.9% of households (cities with a population of 50,000+). Accordingly, the services of this type of reception are used by the paying population that regularly pays for TV services.
