‘Independence Pie: 1+1 media and ‘Breakfast with 1+1’ join in creating a gastronomic tradition for every Ukrainian family
‘Independence Pie’ is the name given to a public initiative designed to recreate or create a gastronomic tradition for every Ukrainian family to make a pie on Independence Day and encourage others to do so year after year. ‘Breakfast with 1+1’ on 1+1 Ukraine, which has always been a platform for promoting gastronomic culture and Ukrainian traditions, together with 1+1 media are partners of the project and are already providing comprehensive coverage of the initiative and communication with the audience.
The project's initiative group, which consists of representatives of business, media, restaurateurs, and public activists, is convinced that, in addition to state celebrations and awards, this landmark day for our country becomes unforgettable thanks to home traditions. That's why we came up with a project that definitely needs the support of all active and caring people.
‘Breakfast with 1+1 is a platform for constant communication with the audience. We get frantic instant feedback about everything that is happening around us, and we want to create a new tradition together with our viewers - to cook something special for Independence Day. Our Independence Pie. And to do it, of course, in the company of our favourite breakfasters, who, by the way, have been waking up in unison with the whole country and working for the audience for 27 years. So we urge everyone to share their thoughts on our social media, tell us about the peculiarities of celebrating Independence Day in your family, your stories and local customs. It's so important now!’ commented Yulia Zhmakina, producer of “Breakfast with 1+1”, director of the morning broadcasting department at 1+1 media and member of the initiative group of the “Independence Pie” project.
The project presentation will take place on 15 August at 12:00, details can be found here.
And right now, viewers can learn more about the Independence Pie project on the air of Breakfast with 1+1, which is broadcast on 1+1 Ukraine on weekdays from 6:30 a.m., as well as on the pages of 1+1 media and the initiative itself on Instagram and Facebook. The team has prepared a lot of interesting things: interactive quizzes, polls, interesting guests, and, in fact, the preparation of a special Independence Pie on air, with the help of 1+1 Ukraine host Valentyna Khamaiko. By the way, it was Valia who became the brand ambassador of the Independence Pie project by 1+1 Ukraine and Breakfast with 1+1, as her experience and love of cooking have been tested for decades.
Tell others about this tradition, make your own pies, unite locally, abroad, wherever you are, and post them on social media using the hashtags below:
#pie addiction
#pyrihUA
#pyrihIndependence
#pyrihUA
