1+1 media projects received 9 Effie Awards Ukraine 2018 at once
The marketing communications team of 1+1 media with the projects of the first Ukrainian-language TV series "SCHOOL" about the realities of teenagers' lives and the project "People of Ideas", implemented as part of the renewal of the employer brand 1+1 media, collected a total of 9 awards.
On December 12, the EFFIE AWARDS UKRAINE 2018 ceremony took place in Kyiv, during which the most successful campaigns in the field of marketing communications that took place on the Ukrainian market were announced. The 1+1 media group collected 9 awards at once and became the leader in terms of the number of honors of this year's award.
The "People of Ideas" project - the first project in the media sphere of Ukraine with inspiring stories about employees, won gold in the Corporate Reputation category. And the case of the first Ukrainian-language series "SCHOOL", which tells about the realities of the lives of schoolchildren and their relationships with teachers and parents, won several awards at once - three golds in the nominations Short Term Effects, Branded content & Branded Utility, Cross Media Storytelling, silver in the Most category effective use of social media marketing and bronze - in Business Challenge/David vs. Goliath.
In addition, the 1+1 media marketing communications team received three special awards - Best marketing team in the "Media" category, The most Effective brand and The most Effective Marketer. This means that 1+1 media became the most effective client-side marketing team of the year and the best marketing team in media.
The idea of the "People of Ideas" project was developed in collaboration with ekonomika+. 1+1 media works together with CustomLAB to implement the campaign. The #SCHOOLmania case was implemented together with the Postmen agency.
"We had no doubt that such powerful projects would receive recognition at the professional level. The series "SCHOOL" is definitely a breakthrough this year, which caught the attention of almost the entire market. Thanks to coordinated work with the Postmen agency, we managed the impossible. The "People of Ideas" project is an opportunity to once again say "Thank you" to every employee of 1+1 media, and at the same time, it is a good opportunity to show other companies that their greatest value should be people. Thanks to Iryna Rubis and the entire Ekonomika+ team for helping us start our "People of Ideas" and for the fact that we are looking in the same direction," comments Svitlana Paveletska, director of marketing communications at 1+1 media.
The Effie Award awards the most successful advertising campaigns conducted on the Ukrainian market, supports and promotes the promotion of the role of advertising, effective and efficient use of marketing resources. The organizer of the Effie Awards in Ukraine is the All-Ukrainian Advertising Coalition.
We remind you that last year 1+1 Media won four Effie Awards Ukraine 2017: the "News Museum" project won gold in the Cross Media Storytelling category, silver in the Media&Self-promotion category, and bronze in the Corporate Reputation category. Also, the Effie Awards Ukraine 2017 award was won by the 1+1 media marketing team, which became one of the best in the Best marketing team category and is an example of effective and efficient implementation of advertising campaigns.
