The #zabutyprovik project won the CSR case competition "Best contribution to the Sustainable Development Goals"
#забутипровик is a large-scale social campaign to combat ageism in relation to older people. The basis for its launch was research that shows that stereotypes have taken root in Ukraine that people of mature age cannot be creative, master new professions or start learning something new.
Previous victories of the #zabutyprovik project from 1+1 media
On November 29, 2019, the finals of the European Excellence Awards 2019 took place in Lisbon, Portugal, where the best PR cases of the year from all over Europe were recognized. The victory in one of the main categories of Change Communications was won by the 1+1 media #zabutyprovik campaign. In addition to this social initiative, the projects of Adidas, IKEA, Coca-Cola, Siemens, Deutsche Bank, Microsoft and others became favorites in various categories. Thus, #zabutyprovik is the first Ukrainian project to win in the main nomination of this award.
In addition, in the spring of 2020, #zabutyprovik received a special award for innovation from the most prestigious award in the field of communications, the 2020 SABER Awards, in two categories at once. In particular, next to the cases of Facebook, IKEA, P&G, L'oreal, Burger King, Samsung, Coca-Cola, Nestle, 1+1 media was awarded in the categories Best Earned Media with Influencers + Communities and Best Use of Social Media or Analytics for Audience Insights or Influencer Targeting.
In November 2020, the project won in the main nomination "Capital" of the 2020 HR Brand Ukraine Award, as well as in the partner nomination Diversity&Inclusion from the Syngenta company. Also, #zabutyprovik is a finalist of the competition from the UN Global Compact in Ukraine.
CSR case competition — launched in 2009, the competition has turned into a single national award for corporate social responsibility projects. In 2020, the Contest will be eleven years old (in 2014, the Contest was not held). The organizer is the Center "Development of Corporate Social Responsibility". The permanent partner of the Contest is the international consulting company EY. For the entire time, more than 400 cases were collected, the cases were evaluated by 35 international experts, and 10 publications were prepared. Since 2016, the constant theme of the competition has been the Global Sustainable Development Goals 2030 - the key directions for the development of countries, which were adopted at the UN Summit on Sustainable Development, and include 17 goals, which correspond to 169 tasks.
