A Year of Partnerships, New Endeavors, and Achievements: 1+1 Media summary of the results of 2025

For 1+1 media, 2025 became a year of new beginnings — in business, partnerships, and work practices. A year that once again confirmed: behind every result, there are people; behind every project, there is trust; and behind every decision, there is responsibility. In a complex and ever-changing environment, the company continued to grow, scale, and seek new opportunities — together with its teams, partners, and audiences.

In this feature, 1+1 media sums up the outcomes of 2025 — a year of partnerships, exploration, and achievements that shaped a new foundation for the future.

The most important event for the 1+1 family — the return of Dmytro Khyliuk from Russian captivity

On August 24, 2025, after three years in Russian captivity, our colleague, UNIAN news agency correspondent Dmytro Khyliuk, returned home. Throughout this time, there had been almost no news about Dmytro.

At the same time, 1+1 Media employees did not stand aside. Every week, they gathered on the streets of the capital to remind the public about Dmytro and other civilians illegally detained by the aggressor state. The #FreeDmytroKhyliuk campaign gained international momentum, reminding the world of the crimes committed by Russia.

Social initiatives and projects that scale good deeds

In 2025, social responsibility for 1+1 Media remained not a separate direction, but an integral part of its corporate culture and business. This refers to systematic, long-term work that combines the resources of the media business, the power of brands, and team engagement to achieve real social impact.

«Make a Dream Come True.» Within the social project that fulfills the dreams of children who lost their parents in the war, more than 20 personal meetings were organized between young dreamers supported by the Children of Heroes Foundation and Ukrainian celebrities. These included heartfelt events that inspired and brought joy, featuring Artem Pivovarov, Mykhailo Kukuiuk, Yevhen Synelnykov, Oleksandr Rudynskyi, Daria Petrozhytska, the Dynamo Kyiv football team, and others. Ukrainians watched these touching moments on the program Closer to the Stars on the TET TV channel.

«Life After Scars.» The 1+1 Media social project, launched in 2024, expanded in scale. In the summer of 2025, the program of the same name premiered on the 1+1 Ukraine TV channel — a series of stories about veterans and their families returning to civilian life. The project received positive audience feedback, underscoring the media's role as a platform for critical social conversations. In addition, the initiative gained international recognition: the project was honored with prestigious European awards — the Excellence Awards and the SABRE Awards — and in November this year, the Effie Awards Ukraine were added to its list of accolades.

«Foodtruck — Food Without Borders.» At the beginning of 2025, 1+1 Media, together with partners, joined the creation of a large-scale humanitarian project, Foodtruck — Food Without Borders. The mobile kitchen operated in border and frontline regions, as well as in disaster-affected areas, providing hot meals to those affected by Russian aggression. In just one day, the Foodtruck can prepare more than 5,000 meals. Over the course of the year, the project team delivered hundreds of thousands of hot lunches to residents of the Sumy, Kharkiv, and Chernihiv regions.

In partnership with Yakaboo, the social project «Library for Heroes» was implemented—an initiative that provides Ukrainian defenders undergoing treatment at Mechnikov Hospital with access to hundreds of print and electronic books. The project combined cultural support, rehabilitation, and a partnership-based business interaction model.

The company actively supported military personnel and employees serving in the Security and Defense Forces, joined advocacy campaigns for prisoners of war, and implemented humanitarian and volunteer initiatives for civilians, children, people with disabilities, and animals. The 1+1 community actively participated in charity runs, blood donation drives, internal fundraising events, and partner projects to support Ukraine’s Defense Forces and socially vulnerable groups, making charity an integral part of the corporate culture.

In 2025, more than 50 partnerships with social projects and initiatives were established across areas such as child support, military fundraising, veteran reintegration, culture, and education. Within the collaboration with the NGO Osvitoria, 1+1 Media continues to actively contribute to organizing the national Global Teacher Prize Ukraine, which honors the country’s best teachers. The prize curator is TSN anchor and interviewer Nataliia Moseichuk. As part of her nomination, «Choice of the Heart», Nataliia recognizes teachers with extraordinary stories. In 2025, the Choice of the Heart award went to Kharkiv teacher Maksym Romanov, who received UAH 100,000 to realize his educational dream.

Kyivstar TV Film and Television Platform

In 2025, Kyivstar TV — a joint project of 1+1 Media and Kyivstar — continued to strengthen its position as one of the country’s largest OTT platforms, expanding its legal market for Ukrainian content. A key focus was the expansion and promotion of domestic production.

On September 1, 2025, Kyivstar TV premiered its first in-house original production — the Ukrainian dramedy Vitia, about a car mechanic from Lubny who dreams of becoming a psychologist. Notably, filming of the second season has recently been completed.

In November, the platform hosted an exclusive premiere of the new season of the Ukrainian series Border Guards. Course 2, and in December, the historical costume drama Coffee with Cardamom. The Power of the Land. In addition, on January 15, 2026, viewers will see a new exclusive release: the first Ukrainian true-crime series, Silent Nava.

Digital Direction

Over the year, the 1+1 media team launched 33 new YouTube channels, enabling the brands to scale their digital presence and test new formats and niches.

New content formats were also introduced, expanding the audience, increasing viewing frequency, and boosting revenue. Paid subscriptions were launched on key channels, content distribution was developed through partnerships, and two new digital formats were introduced: Married Blind and The Whole Country Is Talking. Moreover, the team entered international markets by launching YouTube channel lineups in Polish, Spanish, English, Portuguese, and German.

In 2025, 1+1 Ukraine set a record for annual YouTube revenue, while the 2+2 TV channel received its Gold Play Button after reaching 1 million subscribers.

Television Direction

In 2025, 1+1 Media’s own and partner TV channels launched new projects, united multimillion audiences, and inspired viewers.

1+1 Ukraine

On September 3, 2025, the 1+1 channel celebrated its 30th anniversary. Over these three decades, 1+1 has become an integral part of Ukraine’s cultural landscape and history, creating dozens of iconic projects, discovering new talents, and reminding viewers in both challenging and joyful moments: You are not alone. On its 30th birthday, the team invited viewers, colleagues, and friends of the channel to share reflections on how the channel has become part of their lives—warm memories, behind-the-scenes stories, and inspiration. This wave of recollections delivered tangible results:

• over 150 social media posts (from viewers, celebrities, hosts, and TV professionals);
• more than 9.5 million digital reach;
• over 2.5 million TV reach;
• news stories and live segments on TSN and Breakfast with 1+1;
• media publications;
• a strong sense of warm engagement — You are not alone!

For the channel’s anniversary project, the 1+1 Ukraine marketing team received the Best PR Campaign award at the PR Cases Competition 2025, organized by MMR.

On March 31, 2025, Breakfast with 1+1 marked its 28th anniversary — an absolute record among morning shows on Ukrainian television. Together with viewers, the hosts experienced the most joyful and challenging moments, started workdays, and shared the most interesting stories.

This year, Breakfast with 1+1 set a record for audience share — 21.1%, the best result in the morning slot over the past three years. The program is the leading Ukrainian morning show.

The return of the beloved medical drama Female Doctor. New Life on 1+1 Ukraine became the best series launch of the season. One episode achieved a 12.2% share. The series topped Google search rankings and was widely discussed online. In addition, Reverse Direction became the best TV series of the autumn on Ukrainian television, with an average share of 11%. The final episode confidently led prime time, significantly outperforming competitors. The series went viral on social media, repeatedly ranked in Google Trends, and ranked in Google’s top 10 most popular searches of the year in the Series of the Year category, placing 4th.

At the end of 2025, the beloved project Dancing with the Stars returned to 1+1 Ukraine with a New Year’s charity special under the slogan Movement Toward Life. The goal was to unite audiences to support fundraising for Superhumans Center’s targeted evacuation efforts. The charity special became the focus of international media attention, including coverage from the Associated Press, The Washington Post, The Independent, ABC, NBC News, and others. In total, more than 100 media outlets in the USA, France, Italy, Mexico, Spain, Bulgaria, and even Korea covered the Ukrainian show.

3.7 million viewers watched the charity broadcast of Dancing with the Stars. The premiere’s TV share on December 28 reached 11.2%, placing 1+1 Ukraine second among all TV channels. The announcement of results on New Year’s Eve achieved an impressive 18.2% share.

The winners of the charity edition were veteran Rusya Danilkina and Pavlo Simakin. Two pairs shared second place — Natali Solonik and Oleksandr Prokhorov, and KOLA and Serhii Yefremov. Third place went to Dasha Kvitkova and Zhenia Kot.

Following a long-standing tradition, viewers spent New Year’s Eve and welcomed the first minutes of the New Year with 1+1 Ukraine. The New Year's prime-time TV share reached 13.4%. Evening Quarter led the festive evening with a 13.2% share. Audience reach amounted to 1.4 million for the 18–54 audience (All Ukraine) and 3.3 million for the 4+ audience (All Ukraine). Ukrainians traditionally watched the President’s New Year address most actively on 1+1 Ukraine, with a 15.4% share.

Three shows ranked among the top programs on December 31 were on 1+1 Ukraine. On New Year’s Eve and night, 1+1 Ukraine delivered its best performance of 2025.

Also in 2025, the NGO Heart of Azovstal, together with 1+1 Media, the 1+1 Ukraine channel, the morning show Breakfast with 1+1, and the American veterans’ organization Dog Tag, launched the advocacy project Taste of Freedom to raise international awareness of the release of Ukrainian prisoners of war. In addition, 1+1 Ukraine, together with the Odesa International Film Festival, presented the Cinema Talk program series. This collaboration is part of the strategic partnership between 1+1 Media and OIFF.

2+2

The 2+2 TV channel traditionally remains the largest producer of original patriotic content: documentary films about the resilience of Ukrainians — both civilians and military personnel — about key events of today, tragedies and achievements, as well as in-house TV series, including wartime dramas about the heroes of our time who proved themselves during the full-scale war. In 2025, the channel produced several four-episode TV films with support from the State Film Agency of Ukraine.

In 2025, to mark Independence Day, 2+2 aired a continuation of the documentary project Masters of the Sky. On the Day of Partisan Glory, the documentary Partisans. A New History premiered, and on the Day of Defenders of Ukraine, the documentary The Cyborg Country was released. Throughout the year, the channel also delighted viewers with iconic TV series premieres, including The Devil’s Frying Pan, the detective series Evil Spirits, and the wartime dramas Stay Strong, Brother, The Team, and The Fortress. In addition, in 2025, 2+2 completed filming of the adventure series The Adventures of Cossack Vyhovskyi, the wartime drama Alive, and the series The Taxi Driver (working title).

Throughout 2025, the 2+2 channel maintained leadership in ratings within 1+1 media and confidently ranked 4th among all Ukrainian TV channels with a 4.1% share.

TET

In 2025, TET presented its viewers with numerous premieres, including the fifth and sixth seasons of the family show I Love Ukraine, a Valentine’s Day special episode, the second season of the reality show The Best Home, new episodes of Closer to the Stars, the third season of the series Romeo and Juliet from Cherkasy, and League of Laughter. 10 Years. In addition, the channel introduced a strong lineup of movie premieres, enriching its schedule with current audience favorites.

In the fall of 2025, TET launched a Korean drama lineup with exclusive Ukrainian dubbing, making K-dramas accessible to viewers in their native language. For the first time, original Korean content was broadcast in Ukrainian on linear television. To mark the launch, the channel’s team brought together friends, partners, and celebrities for a special presentation of the new content.

In 2025, TET, in cooperation with FILM.UA, premiered the entertainment show Mission: Accomplish, in which hosts Katia Olos and Mark Kutsevalov try out various professions. The project highlights career opportunities amid a workforce shortage and inspires viewers to find their vocation. Among the occupations featured are State Emergency Service rescuers, Armed Forces cooks, Ukrzaliznytsia train conductors, and metro train drivers.

On August 24, Ukraine’s Independence Day, TET aired the premiere of the Music Box Fest concert. Well-known Ukrainian show business artists and representatives of the new music wave united for a charitable cause—raising funds to build a bone marrow transplant unit at a medical center in Dnipro. All tickets were designated as 100% donations, and fundraising continued on-air.

Together with MEGOGO BOOKS, TET also launched the project Reading in Your Own Language Is Good for the Day of Ukrainian Writing and Language. Contemporary texts by Ukrainian authors were voiced by the channel’s hosts and actors, reminding audiences that language is a way to love, dream, and be oneself.

In December 2025, TET, together with the Ukrainian brand MEREZHKA, launched the charity project "As Long as We Are Together — Christmas Is at Home." The key focus of the campaign was a collectible festive table runner created to support Ukrainian children who lost one or both parents due to the war. All proceeds from sales were donated to the Children of Heroes Foundation. Each purchase contributed to the future of children whose families were affected by the war.

TET and the I Love Ukraine show team also expressed support by creating a board game based on the project. Together with host Daria Petrozhytska and team captains Oleksandr Pedan and Yurii Tkach, meetings were held for children supported by the Children of Heroes and Zaporuka foundations, as well as for military personnel and civilians undergoing treatment and rehabilitation at SUPERHUMANS, TYTANOVI, and UNBROKEN, offering emotional support, positive memories, and warmth to both children and adults.

In 2025, two TET projects won gold at the Ukrainian Design: The Very Best Of 2025 competition, held as part of Ukrainian Creative Stories. The first—the graphic package for Closer to the Stars—won in the Visual Identity of a TV Channel/Program category, while the second—the promo video set design for I Love Ukraine—was recognized as the Best Set Design for a TV Channel/Program.

TET traditionally ranks 5th among Ukrainian TV channels with a 4.1% share in the 18–54 audience (cities 50k+). In 2025, the channel achieved its highest average viewing time — nearly 1 hour and 8 minutes. Over the year, 18.4 million Ukrainians watched TET, while the I Love Ukraine lineup (Sundays at 7:00 PM) reached around 9.3 million viewers (audience 4+, nationwide, estimated). During the year, TET topped the rankings of Ukrainian TV channels four times, and on January 1, 2025, it even set a historic record with a 9.9% share. Additionally, episode 6 of season five of I Love Ukraine achieved a record 8.4% share, the highest across all seasons, while the best episode of Closer to the Stars reached a 7.2% share.

In 2025, TET also presented a strong lineup of movie premieres, adding popular audience hits to its broadcast schedule. Film premieres included: Downton Abbey: A New Era, Dungeons & Dragons: Honor Among Thieves, Ticket to Paradise, House of Gucci, When Will You Get Married?, Mrs. Harris Goes to Paris, The People vs. Cosmo, The Promotion, Genie, How to Train Your Dragon, Teenage Mutant Ninja Turtles: Mutant Mayhem, Kayara, HitPig!, The Tenth Life, Cheaper by the Dozen, I Am Panda, The Valet, Rosaline, Beast Vehicles, My Beloved Enemy, and Around the World in 80 Days.

PLUSPLUS

In 2025, the TV channel marked its 13th anniversary on air, highlighting its role in developing children’s content and education through animated series and projects for kids.

Key premieres of the year included the second season of the in-house educational animated series Helpful Tips and the animated series Bluey. In 2025, PLUSPLUS also broadcast the most popular global animation stories beloved by millions of viewers, including Ice Age and How to Train Your Dragon, as well as new seasons of animated series such as SpongeBob SquarePants, Miraculous: Ladybug & Cat Noir, PAW Patrol, The Smurfs, and others.

Bigudi

In 2025, the Bigudi TV channel continued its tradition of airing Turkish series that have gained popularity among its audience. Premieres included Wild, The Migratory Bird, The Family, Red Buds, Sweet Revenge, and others. This once again underscored Bigudi’s focus on strong storylines, romance, and family values, which resonate with viewers across Ukraine.

UNIAN Serial

In 2025, the UNIAN TV channel underwent a strategic rebrand and began broadcasting as UNIAN Serial. The update took place on July 28, 2025, marking a complete shift in the channel’s positioning — from an informational broadcaster to an entertainment-focused serial channel. From that moment on, UNIAN Serial concentrated on detective and crime series, offering viewers intense plots, strong characters, and gripping investigations. The channel’s new slogan, «Watch Detective,» clearly reflects its programming concept. The rebranding became a logical stage in UNIAN’s development and strengthened its position in the serial television niche.

Throughout the year, the channel aired well-known international detective series and genre premieres, reinforcing the new brand focus and expanding the audience. Among them were White Collar, House M.D., Peaky Blinders, The Rookie, and others. In addition, the schedule featured other popular detective projects and series in similar genres, further emphasizing UNIAN Serial’s renewed focus.

Film Production Direction

Beyond active support for domestic cinema, 1+1 Media has also entered theatrical film production. In November 2025, the company premiered its first feature-length film — the Christmas comedy The Guardians of Christmas. By the end of December, the film’s box office had exceeded UAH 20,000,000. The movie is currently being screened internationally and will soon be available on streaming platforms.

Also in 2025, 1+1 media, together with the production team at Sfera Film, began work on the romantic comedy Trial Period, which will premiere on January 8, 2026, in cinemas nationwide. The film brings together a record number of Ukrainian stars and promises audiences high-quality visuals, unique musical design, and relevant humor.

The company notes that plans for 2026 include 8–10 projects of its own production and in partnership.

News Direction

The TSN news team continues its work with the United News national telethon and remains actively present on digital platforms. Over the past year, hundreds of special broadcasts were produced, as the editorial team has been keeping its finger on the pulse of daily events in Ukraine and around the world for 29 years.

The news websites UNIAN, TSN.ua, and Glavred enjoy high reader trust and record reach. Throughout the year, UNIAN and TSN.ua consistently ranked among the top Ukrainian digital news outlets, significantly outperforming their closest competitors.

Content Distribution

In 2025, 1+1 Media Distribution signed an agreement with the global leader of the film industry, Paramount Global, becoming the exclusive distributor of the studio’s premiere content in the local market. Successful cooperation with UPL TV, which became Ukraine's most-watched sports channel, continued. In addition, the extension of partnerships with UPHUB and FILM.UA Group confirms 1+1 Media Distribution’s strategic focus on expanding cooperation with leading Ukrainian premium content producers.

Regarding international distribution, it is worth noting that the FAST channels 1+1 News and 1+1 Travel underwent technical upgrades and migrated to in-house production facilities. This opens up broader distribution opportunities for 1+1 media: starting in October 2025, the channels became available across the extensive VIDAA (by Hisense) network under a global contract (Australia, Brazil, Canada, France, Germany, Italy, Mexico, Poland, South Africa, Spain, the United Kingdom, LATAM, and the United States), as well as in Spain via Rakuten and Tivify.

The «Ukrainian» package, which brings together a wide range of current content from 1+1 Media’s own and partner channels, is also available via SVOD subscription for Ukrainians abroad. The Polish operator Play is launching the package and, starting in January, will offer it as an add-on with 10 Ukrainian channels at a favorable price for Play subscribers of Ukrainian origin.

1+1 media school

In 2025, 1+1 Media School, the educational project of 1+1 Media, brought together 278 students across 23 cohorts in 11 specialized courses. The school’s trainers delivered training in improvisation and acting, speech techniques, practical editing, hosting for children’s audiences, content creation, journalism, on-camera hosting, dubbing, and producing.

1+1 media school also actively participated in significant professional and educational initiatives, including Educational Dialogues within the national Global Teacher Prize Ukraine, the All-Ukrainian Creative Youth Festival Creative Hub, the Career Festival, HIT, the social project Make a Dream Come True, and other important events that contribute to the development of Ukraine’s media market and creative community.

New Opportunities for Advertisers in 2026

We are proud to announce that, as early as 2026, advertisers will have a unique opportunity to purchase advertising on 1+1 Media’s own and partner channels via the Kyivstar TV platform. For the first time, advertising on linear TV channels will be available in the form of separate ad blocks with all the advantages of digital marketing:

• Socio-demographic and geo-targeting
• Flexible frequency capping
• Transparent analytics with precise total reach across 1+1 media’s linear channels and Kyivstar TV’s proprietary FAST channels

Advertisers will be able to track campaign performance directly in their own advertising dashboards, making planning and managing advertising budgets as convenient and efficient as possible.