"Today's communication effectiveness is not only about acquired quality contacts": training by Forward Media for 1+1 media

The unique event was attended by 32 people to receive new information that will help deepen their knowledge in this area. The event was held in the format of a dynamic presentation and an interesting dialogue for easy assimilation of information.

"We are grateful to the team for the cross-platform media planning training. Today, communication effectiveness is not only about acquired quality contacts, but also about maximising ROI when you are confident in every hryvnia invested," says Viktor Shkrobot, Head of Research and Brand Development at 1+1 media.

In particular, they discussed approaches to planning cross-media campaigns, assessing the impact of each media channel on the results, using modern technologies and the frequency of contacts according to the platforms. Also:

Calculation and coefficients for calculating cross-coverage. 
Duration of campaigns, number of creatives, creative formats, effective platforms for promotion and targeting; life hacks on what has changed during the full-scale invasion. 
Optimisation of reporting and analysis of results: cross-coverage, coverage of each media channel, effectiveness of formats and creatives.
What should be given preference when planning a particular type/genre/type of product.
External tools and parsers to automatically collect analytics on published promotional campaigns.