TV channel 1+1 became the leader of TV viewing in January on the Kyivstar TV platform
According to the data, in January, viewing content in a live broadcast is the most popular - the share of subscribers is 99%, and 68% of viewers choose to watch the broadcast in a recording. Regarding the viewing method, users mostly choose Smart TV and Android TV - 64%, TV set-top box - 35%, and mobile phone and other web interfaces have shares of 23% and 12% of users, respectively.
We will remind you that in December 2021, Kyivstar TV and the independent rating agency BIG DATA UA began cooperation with the aim of enriching Big Data Rating — data measuring the behavioral attitudes of viewers in the OTT segment. At the beginning of January, BIG DATA UA presented an overview of viewing indicators for December , where the TV channels of the 1+1 media group became leaders in their niches.