Three projects of the united marketing team of the United News marathon have been shortlisted for the international Promax Europe award
Ukrainian solutions have been shortlisted for the Promax Europe, the leading European award in television design and marketing.
The European jury of the most prestigious profile award recognised United News for its design and promo in the following categories: "Best New Concept/Innovation", "News/Special Reporting Programmes", and in the "Brand Design" category for the "Ukraine is Fighting" project.
The jury traditionally includes the best design and marketing experts from across Europe. This May, in Amsterdam, the Promax Europe Awards judges will select the gold and silver winners among the finalist projects. At this stage, Ukrainian projects will compete with creative solutions from Spain, Denmark, France, and other European countries. Among the companies competing for the victory is The Walt Disney Company.
"Unity is our main strength and value. Having left the competition behind, we combine our efforts, creative and human resources every day to support our society, its emotional state and morale, to inform and help the Armed Forces of Ukraine together," the marathon marketing team comments.
The united marketing team of the marathon includes the marketing departments of the companies producing the United News - 1+1 media, Starlight Media, Public Broadcasting, Rada, Inter Media Group and We Are Ukraine. The marketing collaboration and pooling of broadcasters' expertise for the sake of the country's information security has resulted in more than 700 social videos, dozens of information campaigns and solutions that unite the nation and help raise funds to support the Ukrainian Defence Forces.
"In this extremely difficult time, it is important to unite for the sake of a common Victory. In addition, it is necessary to talk about Ukraine on all possible platforms so that people around the world do not forget about the ongoing war. We would like to thank our colleagues from the international Promax Awards community for their attention to our projects, and in particular to the United News telethon. Every such mention, especially at the international level, is very important for us," commented Natalia Vovk, Marketing Director of 1+1 TV channel.
