The filming of the Ukrainian episode of the most popular show The song of my life has ended in Finland
On September 27, a special episode of the popular format show The song of my life was filmed in the Finnish city of Tampere. The special feature of the episode, which was jointly developed by the Finnish production company Yellow Film & TV and the Ukrainian media companies 1+1 media and FILM.UA Group, was that it was dedicated to Ukraine, created in the Ukrainian language and designed to introduce as many people as possible to our culture, which is at war became a powerful weapon.
"Our struggle on the cultural front continues. We thank our Finnish colleagues for proposing to implement such a project. It was a completely new and interesting experience for our entire team. We believe that such a Big Brave initiative will find a response in the Ukrainian audience, because the format of the show is particularly relevant for our realities. Because the song helps to experience grief, to create, to inspire, to go to Victory. We will talk about such songs of a lifetime in a special episode," Volodymyr Zavadyuk, head of Big Shows 1+1 media and the Big Brave Events initiative, shares his impressions of the filming.
"For us, this project became a very important step towards the restoration of content production, a chance to tell the world about Ukraine - about a country that knows not only how to fight, but also how to create, work, invent, sing and laugh. We are very grateful to the team of Yellow Film & TV and YLE TV channel for this opportunity, their support, hospitality and great experience. The work on the project endlessly inspired the FILM.UA and 1+1 media teams. This is the first step on a long way, " said Victoria Yarmoshchuk , Director General of FILM.UA.
In the special episode, which was hosted by Kateryna Osadcha , the following star participants are waiting for the audience, whose songs of life the guests will try to guess: the singer DOROFEEVA , the host of 1+1 Timur Miroshnychenko , the frontman of the band "Antitila" Taras Topolya and the spouses of athletes who are national pride , — Mykhailo Romanchuk and Maryna Beh . Selected songs, which according to the rules of the show no one will know for sure, will be performed live by Ukrainian artists KOLA and LAUD . The winner is the one who guesses the songs chosen by the stars the most times. Also during the episode, there will be performances by Finnish artists Diandra, Arja Saijonmaa, Kasmir, Irina, JP Leppäluoto, and the popular Finnish host Katja Stol will open the show. The Finnish singers and the host there are trying to convey an important message to the entire Ukrainian people: "Ukrainians, we love you and we are with you."
"It is valuable that the Finnish viewer in prime time on the most popular show will see an entire episode dedicated to Ukraine. Besides, in Ukrainian. What were we talking about?! Of course, we talked about the war, about the crimes committed by Russia on our territory. It is important that people remember once again, and that military support does not end, so that Ukraine does not continue to disappear from the context of the life of European countries ," commented Kateryna Osadcha , host of the special episode, as well as "Voice of the Country" on TET TV channel.
"We have to prove that our strength, our resilience is manifested not only on the battlefield, but also on all fronts, in particular on the cultural front. We also have to show the whole world that, despite the war, we can and are ready to show our creative abilities, which we have at an incredibly high level. Therefore, such collaborations at the international level are extremely important. After all, first of all, Ukrainians themselves talk about Ukraine. And, secondly, they talk about our state not only in the military, but also in the cultural aspect ," added Timur Miroshnychenko , host of the 1+1 TV channel and star participant of the special episode.
Such a special edition has been developed for the first time in the history of the show, and it will appear on the screens in November — for Ukrainian viewers on the TV channel TET, Kyivstar TV and on YouTube FILM.UA. It is planned that the Ukrainian version will also be shown in other European countries in order to attract the attention of the world and remind about the courageous resistance of Ukrainians in the war with the Russian Federation.
"I am very happy and grateful that our "crazy" idea, which we came up with in Budapest in June, really came to life! This is a very special project with our wonderful Ukrainian colleagues and the whole wonderful Finnish team. This project proves that music really unites!" , — commented Anna-Maria Meurman , executive producer of Yellow Film & TV
"It was incredibly touching to see how the guests, participants and the presenter enthusiastically watched the "Song of my Life". The magic of the format really permeated everyone. There were lots of laughs and some really touching moments. We sincerely hope that this show will bring hope and joy to the difficult times you are going through ," adds the author of the show, Petja Peltomaa ( Yellow Film & TV).
The Ukrainian episode of the project was organized by the Big Brave Events 1+1 media team, the directors of the event are TRI Directions — Nataliya Lysenkova, Nataliya Rovenska and Maria Hryhorashchenko, known for their productions for world-famous artists.
Photos courtesy of Nadi Hammouda / Yellow Film & TV / Yle and 1+1 media.
For reference:
The song of my life is the most popular entertainment show in Finland, which collects a viewing share of more than 40%. Presenter Katya Stol forces the guests of the evening to open their hearts with the power of music. Guests guess each other's songs and at the same time discover something new about themselves through the song of their life and the story associated with it. The best artists perform songs live accompanied by an orchestra. The audience, together with the guests, can guess who chose which song using a special mobile application. Armoza Formats is the distributor of this format show.
