The TV channels of the 1+1 media group launched their own social campaign about vaccination

On Monday, October 18, the TV channels of the 1+1 media group launched their own social campaign "Get vaccinated. Together we are stronger." In particular, a thematic logo (in the format of ID Logo and Screen Logo) with the campaign slogan appeared on the air of the channels, which was additionally integrated into the live broadcast projects of 1+1 "TSN" and "Breakfast with 1+1".

Also, the stars of the "pluses" - presenters Alla Mazur, Nataliya Moseichuk, Yehor Gordeev, Marichka Padalko, Ruslana Pysanka, Iryna Vannikova and Oleksandr Popov starred in thematic social advertisements , which talk about the need to vaccinate and protect yourself and your loved ones from the coronavirus. There will be several such videos in which the stars of 1+1 media will be involved.

Video: h ttps://youtu.be/Ggfg3Nqi_D E .

The campaign symbol is an adapted "plus" sign, which is the main element of the group's identity, consisting of two multi-colored heart patches. Such symbolism, the holding company says, is connected with the need to administer two doses of the vaccine.

The main goal of the campaign is to help society understand the importance of vaccination against COVID-19 for collective immunity and for the health and well-being of every citizen. After all, the more people join this process, the stronger the whole country will be in the fight against the pandemic.

We remind you that in addition to the information campaign, which is designed to encourage the population to get vaccinated, 1+1 media conducts a large number of events to popularize vaccination against COVID-19 within the collective. Also, two waves of vaccination were carried out in the office for the company's employees and colleagues' relatives. Currently, the company provides the opportunity to get vaccinated in a partner clinic. In addition, all visitors to the live show "Dancing with the Stars" can get a vaccine from Pfizer.