Honors of the case on Instagram "Top.school" at the Kyiv International Advertising Festival
The "Top.school" Instagram case, developed jointly by the marketing teams of 1+1 media and the Postman agency as part of the promotional campaign for the Ukrainian TV series "School", won honors in four categories of the Kyiv International Advertising Festival and was recognized as the best in the "BEST MARKETING INNOVATIONS" section ".
At the same time, the project was awarded two bronzes in the "DESIGN & BRANDING" and "INDUSTRY CATEGORIES" sections, and was also included in the shortlist of the "TRAVEL, LEISURE, ENTERTAINMENT, HORECA" and "USE OF TV&OTHER SCREENS, RADIO& AUDIO PLATFORMS" nominations.
The finalists were announced on June 1 at the Festival Awards Ceremony. The works of the participants were evaluated by 85 members of the jury from 27 countries of the world.
As a reminder, "School" is the first Ukrainian-language TV series produced by "1+1 Production", which tells fictional stories from the life of a modern school, teenagers, and their relationships with teachers and parents. The tape "School" became the highest-rated series on Ukrainian TV in the autumn 2017 - winter 2018 season for the audience 18-54 (Ukraine). The product was also presented at the largest European annual exhibition of audiovisual content MIPTV-2018 in Cannes, where it aroused considerable interest, and in the first few days of the exhibition, three television companies expressed their desire to purchase the format.