Happy New Year 2018: New Year's Landing and Facebook-SantaBot from 1+1 media
Counting down to the New Year, the group offers visitors in anticipation of the holidays to watch a series of holiday videos and chat with a virtual interlocutor, SantaBot, with whom the dialogue also includes interactive online activities. Before the New Year's landing
In particular, the functionality of SantaBot is New Year's predictions, festive music that can be listened to directly in the messenger, an exciting online quest and an opportunity to send a letter to Santa, feeling the real New Year's magic. Also, SantaBot 1+1 media will support the started conversation throughout the New Year holidays and will give gifts.
"1+1 media, like everyone, is waiting for the New Year, so by launching the project "The New Year begins with TV", we encourage you to do it together. Today, businesses have many opportunities to win the loyalty of the existing audience and gain the favor of new ones. And although chatbots are already becoming a fairly common phenomenon of Facebook communication, not everyone uses them interestingly, and some still do not know about similar platforms for social networks. The goal of our SantaBot is to show the audience that good digital cases do not require huge costs for implementation, the main thing is to approach creatively!", comments Svitlana Paveletska, PR director of 1+1 media.
