1+1 media reports on personnel and structural news: Viktor Shkrobot will head the Brand Strategy Research and Development Department

From June 1, the Department of Research and Development of Brand Strategy will start its activities in the Department of Strategic Marketing of the 1+1 media group. The team of the newly created unit headed by Viktor Shkrobot will work on forming the widest possible, effective and commercially attractive audience of the 1+1 media group and the development of effective, synergistic media brands for communication with this audience.

"Taking into account the multi-screen and multi-platform strategy, as well as the new challenges and opportunities facing the media industry, the 1+1 media group decided to carry out an internal restructuring and create a new division that will comprehensively deal with research and analysis of the media audience, the development of new areas of measurement, and building an effective system of the group's unique media brands, media planning of integrated cross-promo campaigns, as well as increasing the advertising effectiveness of the television part of the media group," commented Olga Zakharova, director of strategic marketing of the 1+1 media group, on the changes.