1+1 media has launched a paid subscription for watching movies and series
The 1+1 media group opened access to viewing its own content with a paid subscription. The first innovation affected users of the 1+1 International mobile application – the international version of the "1+1" TV channel, which is aimed at the Ukrainian diaspora and Ukrainians abroad.
The content of 1+1 International is designed for all age groups. Therefore, entertainment shows and cartoons, as well as news programs, talk shows, and documentaries are available in the application. The video in the application is broadcast without advertising, 24 hours a day, 7 days a week. The cost of a month's subscription is $1.99, for three months - $2.99, and for a year - $9.99.
"The monetization of 1+1 International is our first experience in working with a paid subscription model. We are currently working hard to increase the share of loyal viewers who are willing to pay to view content. The next product, access to which the media group will sell for a paid subscription, will be the VOD service and the 1+1 video application of the same name," commented Anna Tkachenko , director of the digital direction of 1+1 media .
Over the past six months, 1+1 International has been downloaded 50,000 times. Today, the application is actively used by about 20 thousand people. The most active are Ukrainians in countries such as Poland, the Czech Republic, Portugal, the USA, Canada and Germany.
"As part of the strategy for the development of niche channels of the 1+1 media group, it is very important for us to focus on our own target audience as much as possible. Abroad, the culture of consuming paid content has long been formed, so for the population living there, including our compatriots, to refuse advertising and gain access to quality content at an affordable price is a necessary and valuable proposition. And we willingly provided it to our viewers," emphasized Ivanna Naida, general producer of niche channels 1+1 media .
The application is designed for users of smartphones and tablets with IOS and Android operating systems with the technology of displaying video on a large screen - AirPlay and Chromecast, as well as Apple TV.
You can download 1+1 International in the App Store and Google Play online stores.
