Analytics from Kyivstar TV: which channels became the leaders of TV viewing in May 2013

In May, the Ukrainian media field was full of news related to a potential counter-offensive by the Defence Forces, as well as an increase in the number of daily rocket attacks on civilians. Accordingly, the demand for relevant and verified information on the developments at the frontline increased, which was reflected in the TV viewing of the United News marathon, which received the highest monthly share since the beginning of the year. 
Traditionally, Kyivstar TV's analytics tell us about transformations in TV viewing and key projects that have received the most attention from viewers in Ukraine. 
As a reminder, while the Nielsen panel, which was engaged in TV measurement before the full-scale war, is still being updated, the market continues to focus on viewing data from OTT platforms. In turn, Kyivstar TV provides relevant information for TV ratings.