The 1+1 media distribution department is transformed into the 1+1 media distribution business unit
The separation of the new brand was the result of the development of the media group until 2021 in accordance with the business strategy, the goal of which is to increase the pay TV market with a forecast of reaching 25% of the market share of content deductions.
The main goal of 1+1 media distribution is to form a package of TV channels that is optimal in terms of subject and target audience and to bring the issue of content distribution to a new higher level. This will help providers to improve the demand among subscribers for their program service, and viewers to get access to premium and exclusive content of both domestic and foreign production.
"Presenting 1+1 media distribution, we set ourselves the task of uniting the efforts of industry players to resuscitate the Pay TV market and form a culture of content consumption among subscribers. We believe that the consolidation of the forces of rights holders and providers will have a tangible positive impact on the development of pay TV in Ukraine, will allow to increase the income of providers and, accordingly, the volume of deductions to rights holders for content. We, in turn, are ready to contribute as much as possible to the creation of our own national product, which will not only correspond to the world level, but also, first of all, will satisfy the domestic audience", comments Yaroslav Pakholchuk, executive director of 1+1 media and director of development pay - tv direction.
Today, 1+1 media distribution successfully distributes 22 TV channels, including 6 of its own, and is also the only Ukrainian media group that has exclusive broadcasting rights for 12 international and 4 Ukrainian partner TV channels in its own portfolio.
The updated unit will continue to promote both its own content and the content of partner TV channels, focusing on the adaptation of international formats of various genres.
"1+1 media is for market principles of doing business, which, in turn, will lead to long-term and mutually beneficial communication of all players and consumers of the Pay TV market. In Soviet times, people, having 3-4 TV channels with censored content, used to get access to them for free. Fortunately, modern viewers are given the opportunity to choose any content from a large number of TV channels and their genre diversity. However, taking this as a given, most subscribers do not understand the need to pay for access to such content. Therefore, in close cooperation with providers, our new business unit will work in the direction of popularizing the culture of consumption of paid, but high-quality television among viewers, which will have a significant impact on the development of the media industry as a whole," comments Andriy Malchevskyi , director of the distribution and development department broadcast network group .
