PLUSPLUS received a special award from the Ministry of Environmental Protection and Natural Resources of Ukraine

The social campaign #PaketNePotribe n , organized by the Ministry of Environment and implemented in partnership with TV channel PLUS and UNDP in Ukraine, took place from April to May 2021. Its goal is to change the attitude of Ukrainians towards plastic products and popularize responsible consumption and recycling of plastic packaging. The partnership included the development of media materials for placement on the streets of Kyiv, in the Kyiv Metro, as well as at Ukrzaliznytsia stations and Intercity trains. To create the materials for this campaign, PLUSPLUS TV channel used the plot of the ECO PLUSPLUS episode about plastic bags .

"We sincerely thank the team of the Ministry of Environment for the active involvement of the public and business in solving the issue of plastic use in Ukraine. The first steps always require a lot of effort and persistence. However, our mission as a socially responsible channel and business is to be trendsetters and multiply positive changes in society. ECO PLUSPLUS is a project that, in an entertaining and informative form, teaches our viewers to take care of the environment. We strive to continue to unite and support like-minded people for the implementation of social and educational projects," comments Ivanna Naida, general producer of niche TV channels of the 1+1 media group.

We would like to remind you that in March 2021, the Ministry of Environment and PLUSPLUS TV channel signed a Memorandum of Cooperation as part of the implementation of the social campaign #ПакетНеПотрибен.