"1+1" TV channel launched a chatbot for Viber

Today, the audience of the "1+1" community in Viber exceeds 110,000 users and is constantly growing. The launch of the bot will allow the TV channel to be closer to the audience and build a dialogue with each viewer thanks to online activities and personal mailings. Yes, chatbot users can subscribe to updates of their favorite TV projects and news from 5 categories: "1+1 presenters", "Recipes", "Astrologer's advice", "Health, useful tips" and "Star life". In addition, the digital assistant is able to provide answers to the most popular questions from viewers. The bot informs about the work of the TV channel and can help, for example, with instructions for setting up the tuner or inform about current castings, vacancies and premieres.

It is not the first time that the TV channel uses bots for online communication with the audience. Today, chatbots help 1+1 viewers participate in interactive events and are often a second screen during telecasts. For example, participants of the public chat "Voice of the country" in Viber can feel like star coaches. So, during the broadcast, users have interactive buttons that can "turn" the jury chair. According to the results of each release, a "people's team" of artists who were voted for in the messenger is created in the community chat.

"With the help of chatbots, we attract and keep the attention of the audience both before and after TV broadcasts. The use of this technology creates a unique experience in the digital space on all platforms, including Viber. Such experience can be monetized, and the result can be measured," noted Anna Tkachenko, director of the digital direction of 1+1 media.

The chatbot for the "1+1" community in Viber is an internal development of the group and was created by specialists of the 1+1 Digital department. It is planned that the functions of the digital assistant will be expanded in the future.

"Messengers are one of the popular platforms that brands are increasingly using in their communication. Chatbots are a great tool that allows you to effectively communicate with a large number of users at the same time. We actively use it in large marketing projects of the 1+1 brand," says Olena Martynova, director of strategic marketing of 1+1 media.