The VOD service 1+1 video launched a broadcast of the channel about MMA

This is the media group's first experiment in adapting content and creating a channel on the Internet at the request of advertisers and their audience.

The broadcaster's content is represented by a library of MMA fights , as well as live broadcasts of mixed martial arts tournaments. The channel is available both on the 1+1 video website and in the mobile application, and you do not need to pay for a subscription to watch it.

"The sports broadcaster's broadcast is an experiment with niche content on our VOD platform . In the future, it is possible to expand the topics of the channel - showing football matches and other popular sports. We actively work with different segments of viewers and are always looking for interesting products and offers for advertisers," said Artem Lyozin, head of the VOD platform 1+1 video .

The nearest online broadcast on the "Sport" channel will take place on August 24 - it will be the first professional kickboxing championship with the participation of Ukrainian fighters according to the K-1 rules.

We will remind you that earlier the holding 1+1 media launched a paid subscription to the VOD platform 1+1 video , the library of which includes more than 25 thousand hours of content and allows you to watch live broadcasts of 6 TV channels of the media holding: "1+1", "2+2", "TET", "PLYUSPLUS", "Bigudi", "UNIAN TV".