1+1 media combines PR and strategic marketing into a marketing communications department

The department will be headed by Svitlana Paveletska, who worked as the group's PR director.

"We are grateful to Olena Martynova for the 4 years she worked at 1+1 media. Thanks to the efforts of her team, we managed to build and implement a marketing strategy, successfully relaunched the brand of channels 1+1 and 2+2, launched multimedia projects and won numerous international marketing and design awards. We wish Olena further success and victories and are ready to cooperate with her as an independent expert.

The contract expires on August 1, and by agreement of the parties, we have decided not to extend it. For now, we have decided to concentrate the functions responsible for promotion in one direction. I am sure that such an experiment will be successful," comments Oleksandr Tkachenko, general director of 1+1 media.

We remind you that Svitlana Paveletska has been working at 1+1 media as the head of the PR department since December 2011. Since 2012, Svitlana has traditionally been on the list of the best PR directors of Ukraine. At the beginning of 2017, it took second place in the "PR-rank" rating among the corporate leaders of the Ukrainian market. The projects of Svetlana's team have received numerous awards, in particular, PRAVDA Awards, European Excellence Awards, Effie Awards, Promax BDA.